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Localisation

Can you repeat the question?

Localisation is indisputably important in translation for market research projects because if your respondents don’t understand the questions, their responses will be skewed.

Our localisation experts understand how to phrase a question, so it is received by the respondent with the purpose intended. Furthermore, they take care to ensure questions are not translated to be leading or biased, thus providing responses you can trust.

Equally, localising the responses in the same appropriate manner will allow you to have a complete understanding of your data and thus be able to provide your client with an accurate assessment of their chosen target market.

Find out how we can add value to your market research project