website design, website, global market

6 Tips to Make Your Website Appealing for a Global Market

Thanks to our vastly improved connectivity over the last few years, the whole world can now be a potential market for your business. However, different audiences target audiences engage with content in different ways. Translating your website into the local language is a good start, but there are more points to consider when trying to  […]

online communication, language in the digital age, man on tablet

Language in the Digital Age and its Effect on Translation

Our communication online has become more frequent than ever, thanks to social media, email and the use of our Smartphones. The result of this has been a faster than normal evolution in our use of written language. In our blog this week, eSense Translations explores these changes and asks how it has affected the translation  […]

children learning, languages, cultural diversity

What events took place for the European Day of Languages?

On Tuesday 26th September, it was European Day of Languages: a day to promote language learning and celebrate cultural diversity, not just in Europe, but across the world. eSense Translations reviews what this day involved and how it was celebrated.   The European Day of Languages has been celebrated annually now since 2001. It was  […]

data analysis, market research, meeting

The Specialist Skills Required for Market Research Translation

Translation work requires much more than simply an ability to write and understand two different languages and is a skill that can take years to master. Most translators will choose to specialise in one particular field to hone their skills. When working on the translation of market research projects, the skills and qualities required are  […]

Oktoberfest. Munich, Parade, Horse

Exploring the History behind Oktoberfest

What springs to mind when you think about Oktoberfest? Drinking German beer is often what many people associate with this festival! However, did you know that Oktoberfest is actually a traditional German celebration that goes back to 1810? This week eSense Translations, explore the history behind this popular festival.   Over the past few years,  […]

writing, content, translation, desktop, editing

Translation: Getting the Best Results from your Language Service Provider

Translating your content into the local language of your target market is a proven way of attracting more interest in your products and services. As a language service provider, eSense Translations will always work to ensure you receive the best results possible for your translation; however there are certain things you can also do when  […]

languages, language learning

The pros and cons of language learning apps

As we enter September and the new academic year begins, thoughts begin to turn to study again. And if you’re looking for a new challenge, then what better one than to learn a new language. With today’s world becoming more closely connected due to our online activity, being able to speak another language is more  […]

communication, culture, people

How differences in culture lead to miscommunication

Did you know that in the Japanese culture they rarely use the word ‘no’? Consider what this means for businesses and organisations who are looking to communicate with Japanese people, but don’t have an understanding of this etiquette. eSense Translations explores some of the important differences in communication between cultures and how this can affect  […]

African people, African languages

Exploring African languages spoken in the U.K.

In our previous blog, looking at languages spoken in the U.K., eSense Translations discussed how there is surprisingly little data on the range of languages spoken in our country. However, at eSense Translations, we are very aware of the diversity, as we work with people, who speak a range of different languages, every day. In  […]

Words, language, dictionary

English Words We’re Not Always Using Correctly

Let’s be honest here. English is a very confusing and complicated language. There are different rules for all kinds of words and phrases, and even people who are born and raised in England can find grasping the language to be difficult. eSense Translations takes a look at some of the words that people commonly use,  […]