Chinese, Chinese characters, Chinese books
7
July

9 interesting facts about the Chinese language

With Mandarin Chinese being the most widely spoken language in the world, this week eSense Translations shares 9 interesting facts that may intrigue you about this language that is shared by so many people.   Mandarin Chinese takes the top spot as the world’s most spoken language mainly due to the huge number of native  […]

British and American flags
23
June

Exploring the difference between British and American English

Living and working in the U.K., yet with the hugely popular influence of American culture via films and music, like many, at eSense Translations, we are aware of some of the differences between the British and the American use of the English language. In some cases, and it may be argued, particularly amongst the younger  […]

emoji-2074153__340
16
June

Can the use of Emojis be considered a language in which we communicate?

In today’s digital world, where communicating online via social media and mobile messaging apps is the norm, the use of visual language is extremely common. In fact, from a marketing perspective, the use of visual tools; photos, graphics, infographs and videos, is encouraged as it enhances audience engagement. Over the last few years, the use  […]

meeting, interpreting
9
June

Dispelling 5 Common Myths about Interpreting and Translation

  For those of us working within the translation industry, there is a lot of knowledge that we take for granted. When a new customer therefore approaches with a query, we are sometimes surprised by the beliefs they hold about the industry and it can be easy to neglect certain facts and gloss over the  […]

Coca Cola, Chinese, translation, localisation
2
June

5 Big Brand Translation Fails

  As global trade increases and more brands are looking to market their products to an international market, getting your marketing message right for your audience is crucial for success. Your brand defines your business, what your ethos is and what message you are trying to convey to your audience. Surely, then when marketing a  […]

translation, hands, typing, laptop
26
May

Translation: Why you need a specialist in your industry

Effective translations are much more than a straightforward word for word transfer of information. Being fluent in both languages, even being able to write competently in those languages, does not automatically mean you can translate successfully. Professional translators spend years training and honing their skills to create quality translations for their clients. This week, eSense  […]

International conference, interpreting
19
May

Simultaneous versus Consecutive Interpreting: Exploring the Differences

When you book an interpreter for a session, do you have an expectation of what type of interpreting they will use or how they will go about conveying the information to your client? Professional interpreters will use one of two types of interpreting; either consecutive interpreting or simultaneous interpreting. Each type is suited to different  […]

Arabic script, writing
12
May

Exploring the use of Arabic in the U.K.

Arabic is the native language of over 200 million people residing in a geographical region that stretches from Southwest Asia to Northwest Africa, also known as the Arab World. According to a census taken in 2011, 0.3% of the population speak Arabic in the U.K. This comes sixth in the list of immigrant languages spoken  […]

global social media, global connections
5
May

Six Surprising Statistics on Global Social Media Usage

In 2003, a study published by EnglishEnglish.com asserted that 80% of the language used on the internet was English. However, the internet’s ability to connect people from across the world, sometimes from small, remote communities, means that other languages are now being used more and more.   Today, the use of language across the internet  […]